katygirlgoods
Bringing bold pops of color and a subscription service to Shopify.
The background:
Katy and I worked together to take her black and white logo design and self-built Shopify store and transform her brand to a bright, thriving online business. From the beginning, Katy knew what she wanted. She had a vision and needed gentle guidance on how to make her dreams become a reality. Our first project together was building a monthly earring subscription and integrating it with her existing Shopify store. I cleaned up a few things she had, made a few code tweaks, did research on how to successfully set up a subscription service through Shopify, and made it happen! What you see below is the beautifully recolored logo design along with her signature colors. It makes her bright earrings POP off the screen and has helped her increase sales.
After the successful launch of her first project, our second project together was a bit more involved. Katy’s ideas kept growing and I kept researching! I’m thankful for the opportunity to get to learn how to use the Shopify platform so well. We successfully set up a quarterly t-shirt (and earring opt-in!) to add to her business brand. Her clients get to pick different sizes and specifics for each quarter and have an option to add on earrings to their bundle as well.
Take a peek at our work below. Professionally, this was such a fulfilling project because it stretched me in many ways as a designer and developer. Personally, this was such a fun project because who doesn’t like to drool over gorgeous jewelry while working?! #jobperks
The initial logo Katy had and loved at top. She wanted to take it from black and white to colors she loved… so we did!
I created a landing page for her customers to get all the information they needed about the monthly earring subscription service.
We used pictures of her products as well as her brand colors to bring a cohesive, classy look and feel to the page.
I set up an email waitlist page for when she closes the subscription service. I created a video and document walk through on how to successfully change the links when she needed to close up the service for a bit. She can now gather emails, grow her email list, and send an email when she opens it back up!
I created all product images for her Gear for the Year in Canva based off an initial Canva design Katy created. This gave me the look and feel she was after and I ran with it, knowing her signature style from our previous work. I like working in Canva with clients because we can work together and easily send images to each other. Also, it makes it easy for clients to make changes if needed in the future.
Our landing page walks Katy’s customers through the process of what to expect when ordering.
We were able to set up two subscription options – one Basic and one Deluxe. The Deluxe one was substantially harder since Katy wanted lots of flexible options for her customers. It took some trial and error, but we landed on a beautiful, functional page!
The landing page integrated directly with Katy’s Shopify store, so the links take her customers to the product pages to purchase. Customers are able to identify their choices and Katy is able to have a clear record for her designs and shipping.
I was able to find a Shopify app that allowed us to walk the customers through the exact steps in the exact order to make choosing their selections easy. We even were able to add an upsell at the end with her signature earrings add-on to the quarterly boxes.