PowerFull Fitness
From the ground up! 6 + years of work to build a small business brand.
The background:
Way back in 2014, my BFF Laura came to me with an idea… a tiny idea to create a community of women who were realistic, practical and determined. Her young family had just moved to a new area where she knew no one. Exercising was a form of self care for her during the long days of young motherhood. The only problem: she couldn’t find a gym that worked with her schedule AND had childcare for her kids. Knowing she wasn’t alone, she decided to make a safe space for her kids to play and find friends while she exercised and found friends too! Enter PowerFull Fitness.
Over the course of 6+ years, we worked tirelessly to grow PowerFull Fitness. From the beginning, we designed around bright, bold, colorful looks taking inspiration from her logo design and the feelings of community and connection she wanted to achieve. I worked from the back end creating all the resources she needed and she worked the front getting her name and idea out into the world. We constantly worked together to make sure she had everything she needed to put her best business foot forward into the world. As she grew in her business, I also grew in my design and web knowledge. We worked tirelessly through many website redesigns, troubleshooting best practices for navigating social media spaces and online payment processing companies. Basically anytime she had the vision, I had the “can-do” attitude to make it come alive!
Pre-COVID, PowerFull Fitness was thriving. Like with every other business during COVID, we pivoted to meet the needs of her clients focusing even more on virtual platforms and creating graphics to connect community. As things changed, so did PowerFull Fitness. We were able to successfully adapt her giant WordPress website to a smaller, more affordable Google Sites website. Her smaller number of clients still get the same great content they needed to make each session work and Laura got to keep the business afloat during the tumultuous time with a smaller overhead.
I learned so much on the graphic and web design front through the hard work it took creating a thriving business from scratch. Grit, tenacity, flexibility, communication… and how to make graphics that tell the story of YOUR brand. Below you find some samples of work I completed for Laura and her business, PowerFull Fitness, since its inception.
Created custom, coordinating and branded business graphics for social media and email.
Designed a coordinating package for Facebook cover, images for posting, and group challenge photos for event.
Took plain text reviews and transformed them to branded graphics for website and social media use.
Designed and created birthday images with coordinating Facebook cover photos throughout the years.
One of the many brochures I did throughout the years. Laura would write up what she wanted to say in the brochure in a simple document. Then I would take that info, along with the knowledge I had of her design style and branding, and create a custom look for her business.
Made a virtual event package including daily graphics for posting to Facebook groups, graphic invitation, and coordinating Google Form questionnaire.
Created a print flyer to be posted at local schools with easy QR codes to access the class passes on her website.
Designed branded 5 x 7 Info Flyers – sent as a digital file for print at online print site.
Designed 5 x 7 info flyers – to pass out at a local pop-up community event along with coordinating digital graphics for social media and website.
Turned a Google Doc into branded print and digital files for her community. Coordinating challenge PDF for print and separate daily images for posting to Facebook group.
Developed, updated and maintained her blog and coordinating PDF printables for her clients.
Transformed a plain MS Word document into an ebook for her current clients and to sell in her shop. Set up landing page with images to sell product.
Created a large 24″ x 36″ poster for print to hang on site at SkyZone.
Designed coordinating graphics for website use and advertising for SkyZone partnership.
Created a large 24″ x 36″ poster for print as a advertising banner at SkyZone.
Provided different size files to allow for different purposes. These were printed as table cards.
Created images and formatted for website SEO.
Created images and formatted for website SEO.
Created different images for announcements on social media.
Created images in various sizes for different purposes. Ex: Coordinating IG and Mailchimp graphics.